While Discord servers are often associated to "gaming," it's also a rapidly growing platform for PSAs, general chat and communication (you can create threads for ideas, and general communication(s) between customers), and host events as it has capabilities for voice chat, as well as video chat and streaming.

A good few competitors have it, and seeing as (in my humble opinion) Atera is more of the "cool kid" than (and I'll "our") our competitors, it would just be a great opportunity.