We offer a variety of services and not all customers have all of our services so it would be good to show/hide product families dependent on the customer.
We can then setup alot of automations depending on what product family is selected. For instance we offer, IT services, cyber security services, hosted phone & broadband services.
As an example we might setup automations if a customer selects an option within our "Hosted Phones" product family, but if a customer doesn't use us for their phones then we don't want them to see that product family.
This would open up a huge opportunity to create automations